About

Roasted tea, reduced to its essence.

HŌJI is built around a quieter kind of ritual.

Where matcha is bright and electric, hojicha is roasted, grounding, and gently caffeinated. It’s the tea for late afternoons, slow mornings, and the in-between hours — when warmth matters more than intensity.

We craft finely milled hojicha powder for modern use: whisked, shaken, poured over ice, or folded into milk. A roasted tea that moves effortlessly between café counters and kitchen shelves.

A different kind of energy

Hojicha begins as green tea, then is roasted at high heat.
The process softens bitterness, lowers caffeine, and draws out deep, toasted notes.

What remains is smooth. Steady. Easy to return to.

For daily rituals

We believe in everyday objects that shape how a day feels.
A bowl in your hands. Steam in the air. A pause between things.

HŌJI lives in that space — between design, craft, and repetition.

A roasted tea you can come back to, again and again.