Wholesale
The roasted counterpart to matcha
Matcha isn’t the only powdered tea worth serving.
HŌJI brings high-quality Japanese hojicha into modern café culture—roasted green tea, finely milled, deeply aromatic, and designed specifically for professional use.
Smoother, warmer, and naturally low in caffeine, hojicha offers cafés a compelling alternative for customers who want something softer than coffee or matcha, without sacrificing flavor or ritual.
The powder
HŌJI Roasted Tea Powder is made from carefully roasted Japanese green tea leaves, stone-milled to a fine, consistent texture for optimal whisking and milk integration.
- Single-origin Japanese hojicha
- Naturally low in caffeine
- Nutty, toasty, and smooth
- No bitterness, no added ingredients
Built for lattes, iced drinks, and more.
Built for the coffee bar
HŌJI is formulated to perform like matcha—without the sharpness.
- Whisks easily
- Works with dairy and alternative milks
- Stable hot or iced
- Consistent flavor cup to cup
Whether you’re adding a hojicha latte to your menu or offering a caffeine-light alternative, HŌJI integrates seamlessly into existing workflows.
Who we work with
We partner with cafés, specialty coffee shops, and retailers who care about:
- Quality sourcing
- Thoughtful menus
- Intentional design
If you already take matcha seriously, hojicha belongs on your bar.
Wholesale details
- Wholesale-only formats available
- Low minimums
- Reliable supply
- Direct support
We keep partnerships simple, transparent, and long-term.
Interested in carrying HŌJI?
Apply for wholesale access below and we’ll be in touch.